Arts agent/promoter

gradireland editorial team

24 Feb 2023, 14:47

An arts agent operates and fronts the marketing and selling of an artist to enhance their career.

Arts agents/promoters work to create and maintain contacts, for example gaining media coverage and exhibitions in galleries, to promote an artist and their work. Arts agents have strong interpersonal skills: they establish close working relationships with their artists to understand their needs and must negotiate with other agents, gallery managers and media representatives.

Work activities

Dealing with queries regarding clients.
Negotiating contracts with agents and gallery managers.
Contacting and meeting with journal, newspaper and gallery representatives to gain publicity.
General administration tasks.

Work conditions

Travel: may be necessary to attend meetings and exhibitions.

Working hours: can be irregular with the possibility of working weekends.

Location: usually in large cities.

Entry requirements

An art-related degree may be useful. Qualifications in business management are recommended. Networking to establish a range of reputable contacts is key to a successful arts agency.

gradireland editorial advice

This describes editorially independent and impartial content, which has been written and edited by the gradireland content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.

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