Digital Marketing

‌The MSc Digital Marketing programme at University of Galway is uniquely designed as a specialist programme, which enables students to blend traditional marketing knowledge with the strategic, analytical and digital skills needed to enter the digital marketing workforce. Open to business and non-business conversion graduates, students joining the programme originate from Ireland, Austria, Brazil, Canada, China, Germany, India, Iran, Malta, Morocco, Nigeria, Saudi Arabia, Taiwan, UK, USA.



The roles that students secure reflect the diverse needs of employers and the importance of students possessing transferable skills to meet these needs, these roles include:

• Digital Content Creator

• Social Media Strategist

• Website Content & Listing Editor

• Search Engine Optimisation Analyst

• Digital Marketing Manager

• Campaign Operations Analyst

• Marketing Partnership Manager

• Digital Marketing Strategist

• Data and Analytics Specialist

• Digital Analyst

• PPC & Paid Social Specialist

• Account Executive

• Digital Channel Executive

• E-Commerce Executive

• Founders of own companies



The Programme will develop the students’ knowledge, skills and critical understanding of digital marketing to an advanced level. Given the relentless pace of change in Digital Marketing, students will be exposed to the latest cutting-edge ideas, strategies, techniques and digital marketing frameworks through the analysis of industry best practice.



Students will create digital portfolios of content including podcasts, pitches, campaigns and videos.



Assessments include applied projects, reports, pitches, campaigns, audits, presentations, case studies and/or written examinations.



To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take 12 obligatory subjects and complete a week long Summer School (which takes place directly after semester 2 exams end in May) and an Applied Marketing Project.

Year 1

Required Modules

• MK5148: Applied Marketing Project - 20 Credits

• MK5146: Consumption & Society - 5 Credits

• MK5139: Social Media Marketing Theory - 5 Credits

• MK5143: Inbound Marketing & Content Creation - 10 Credits

• MK563: Research Methods - 5 Credits

• MK5133: Marketing Performance & Productivity - 5 Credits

• MK5117: Services Marketing - 5 Credits

• MK5144: Digital Metrics & Analytics - 5 Credits

• MK5136: Digital Sales Management - 5 Credits

• MK566: Strategic Brand Management - 5 Credits

• MK5130: Digital Marketing Strategy - 10 Credits

• MK5104: Marketing Analytics - 5 Credits

Entry Requirements

• Normally a second-class honours degree (NFQ Level 8 or equivalent) in any discipline.

Or



• A primary degree with a minimum of three years relevant work experience will also be considered.

• IELTS score of 6.5 or equivalent, if applicable.

Applications must be completed online at: https://nuigalway.elluciancrmrecruit.com/Apply/Account/Login.



An application requires a registration fee of €35. You will be asked to upload proof of identification, academic transcripts, a personal statement, an academic reference and documentation to fulfil the English requirement (where English is not your first language).

1 year, full-time.

Next start date: September 2025

Career Opportunities

Graduates find employment in a wide variety of industry sectors with companies such as: Microsoft, LinkedIn, Google, Hubspot, AnswerLab, The Knot Worldwide, VHI Healthcare and Wolfgang Digital.