Digital Marketing - Limerick

The programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.



This programme would be of benefit to anyone interested in a career in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.

What modules will I study?

Semester 1:

• Contemporary Marketing

• International Marketing Strategies

• Sales Processes

• Social Media Marketing

• Strategic Management Concepts

• Website Design



Semester 2:

• Analytics for Strategy

• Brand Management

• Global Business Management

• Mobile & Local Marketing

• Strategic Management Practice

• Strategic Sales Management

What are the entry requirements?

An honours degree (level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.



Special Case Registrations

Prospective participants who do not meet the entry requirements for the programme, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Business and Humanities Faculty Office for consideration.

• Application deadline: August 31st. Late applications will be considered where places are available.

1 year full-time

Start date: September/October 2024

Location: Moylish Campus, Limerick City

On successful completion of this programme, you will be able to:



Devise Search Engine Optimisation strategies and Pay per Click Campaigns

Develop a Digital Marketing Strategy to be used as part of a firm’s overall integrated marketing communications activities

Evaluate, plan and implement a content strategy using digital technology and Online PR for a positive user experience online

Evaluate progress across key digital platforms using various consumer insight and data analytics tools

Graduates will be equipped to work in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas. ​



Further Study

On completion of this programme, graduates will also be able to apply for Level 9 qualifications in the field of business including TUS’s own Master of Business in Strategic Management & Marketing.​