Entrepreneurship & Marketing

Course Overview

The aim of the MBS in Entrepreneurship and Marketing is to produce independent minded, self-reliant graduates with the theory, practice and research capability for employment as managers in both specialist and non-specialist roles across a broad range of industry sectors, with a specific specialism in the areas of Entrepreneurship and Marketing.



This programme is available on a one year full-time basis (attending 2 days per week), or a two-year part-time basis (attending 1 day per week). The period of structured tuition is September to May (2 semesters), with the dissertation submitted in August. Examinations will take place in January and May.



Graduates should also be capable of pursuing further studies to Ph.D. level.

Subjects taught

Semester 1

Induction Workshop

Entrepreneurship & Economic Development

Entrepreneurship Theory & Practice

Strategic Brand Management

New Venture Finance

Research Methods

Strategic Digital Marketing



Semester 2

Business Strategy*

Research Project**

Change Management

Systematic Innovation & Intrapreneurship

New Product Development for Global Markets

Applied SME Strategic Business Management



* A week-long intensive module, jointly run in conjunction with Heilbronn University, Germany.



**Research Project: Students will be required to complete a research-based project of around 7,000 words.

Entry requirements

Applicants must have a recognised honours degree, normally a 2:2 or higher, in business, marketing, entrepreneurship, accounting or related discipline.

Application dates

How To Apply

Apply Directly to DkIT

Apply directly to DkIT using our online applications system (see "Application Weblink" above). Please remember to upload the required documentation (copies of your existing qualification(s), your CV, any other support documents etc) with your online application to expedite your application. To avoid disappointment early registration is recommended.



International Application (non-EU)

International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.

Duration

1 year full-time, 2 years part-time on campus delivery.

Enrolment dates

Start Date: September 2025.

More details
  • Qualification letters

    MBS

  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Daytime,Full time,Part time

  • Apply to

    Course provider