Global Brand Management

Overview

Become a leading innovator in the exciting world of Global Brand Management

The Master of Science in Global Brand Management is accredited by Quality and Qualifications Ireland (QQI), the state agency responsible for promoting the quality, integrity and reputation of Ireland’s further and higher education system. The programme is delivered on a full-time basis by academics and industry experts in the fields of Global Brand Management, Global Marketing and Marketing Communications. The Master of Science in Global Brand Management will equip learners with the necessary skills and competencies needed to thrive in the exciting world of Global Brand Management.



Why Study Global Brand Management at Griffith?

• Exciting core modules that reflect Digital and Sustainable Transformation of businesses and its significant impact in the area of global brand management. Skill acquisition, development and awareness in these domains are now seen as fundamental to a successful career in global brand management. Feedback from employers ranging from SMEs to multi-nationals have emphasised the importance of digital and sustainability as key future work competencies for graduates to possess.

• Elective modules that reflect key external developments in the world of business and management and requisite skills that employers are seeking. These modules are Digital Transformation, Leadership in Organisations, Financial Management, and International Human Resource Strategies.

• New capstone stage 2 module: Dissertation by Practice Industry Project (30 ECTS): The dissertation by practice industry project involves an in-depth exploration of a specialised area or issue central to business. Drawing on substantial relevant research, literature, concepts and techniques, learners will seek to combine management theory and practice to address real-world workplace research questions. These supervised research projects will be performed on behalf of and in conjunction with industry. Industry may opt to have learners complete the dissertation externally or on an employed basis, where the learner carries out the project in the workplace itself.

• All modules have been designed using input from a range of highly respected national and international employers and academics, many of whom are renowned experts in their fields.

Semester 1

• Global Marketing

• Brand Analytics

• Local and Global Brand Management

• Marketing Mindsets

• Psychology of Consumer Behaviour



Semester 2

• Sustainability and Marketing Ethics

• Strategic Brand Management

• Brand Storytelling

• Business Research Methods

• Financial Management

• Digital Transformation

• Leadership in Organisations

• International Human Resource Strategies



Dissertation

• Dissertation by Practice Industry Project

Entry Requirements

The minimum requirement for this programme is the achievement of 2.2 award on a Level 8 degree programme, in business, marketing, a related discipline, or equivalent.



Applicants who do not hold a H2.2 level 8 award, but who do have a number of years of cognate work experience and a demonstrated ability and commitment to pursue postgraduate studies, may apply for entry to the programme via the Accredited Prior Experiential Learning (APEL) application process of the College.

1 year full-time

Intake Dates: February 2025 | September 2025

Career Progression

Graduates in this MSc in Global Brand Management will find exciting career opportunities in any of the following areas/roles: Marketing Management; Advertising and Design; Digital Marketing Manager; Digital Consultant; Web/Online Manager; Digital/Social Media Specialist; Market Research and Public Relations.



Academic Progression

Graduates can also progress to further academic studies at level 9 and 10, including PhD and doctoral levels.