Marketing

Our MSc in Marketing is a rigorous programme designed to prepare graduates for positions in marketing and brand management in Ireland and abroad. The stimulating syllabus challenges graduates not only with core marketing theory, but also nurtures the essential practical skills demanded by today’s industry.



This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.



Overview

Marketing plays a central role in creating, communicating, delivering and sustaining value for organisations, customers and society. The rapid digital evolution, data overload and increasingly savvy consumers have made it ever more challenging for organisations to forecast market trends, understand consumers needs, build and maintain customer trust and engage with them in innovative ways in order to remain competitive. This environment necessitates modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.



Our MSc in Marketing is designed to equip our students with the capabilities to address the evolving needs of the marketing industry, with a strong emphasis on strategic decision-making, data-driven insights, and digital competence. Through our modules, students will gain proficiency in marketing principles, augmented by hands-on projects, case studies, analytical exercises, and real-world challenges posed by industry partners. This programme is both intellectually stimulating and pragmatically rewarding, preparing graduates for positions in marketing management in Ireland and abroad.

Stage 1 Core Modules

MKT46130 Consumer Behavior Autumn 7.5

MKT46140 Omnichannel Mkt Communications Autumn 7.5

MKT46150 Consumer Insights & Analytics Autumn 7.5

MKT46320 Strategic Marketing Management Autumn 7.5

MKT46160 Pricing Spring 7.5

MKT46170 Create &Managing CustomerValue Spring 7.5

MKT46180 Brand Management Spring 7.5

MKT46190 Digital Retailing Spring 7.5

MKT46240 Advanced Analytics & Big Data Summer 7.5

MKT46250 Launching New Products Summer 7.5

MKT46330 Marketing Project Summer 15

Please review the entry requirements below. The UCD Smurfit Admissions Office staff have expertise in reviewing international qualifications from around the world and will be able to assess your application's comparability to the Irish entry requirement.



A minimum second-class honours degree (or equivalent) in any discipline

OR

A primary degree with a minimum of two years’ work experience in a Marketing role.



If English is not your first language, an English language qualification is required for admission to all of our programmes. The exception to this rule is if you have completed your primary degree or an entire third level qualification through English, in an English speaking country.



You may be eligible for Recognition of Prior Learning (RPL), as UCD recognises formal, informal, and/or experiential learning. RPL may be awarded to gain Admission and/or credit exemptions on a programme. Please visit the UCD Registry RPL web page for further information. Any exceptions are also listed on this webpage.

https://tinyurl.com/2ae2ffax

1 year full-time,

B259 Marketing Master of Science Full-Time

Commencing September 2025

Graduate Taught (UCD Michael Smurfit Graduate Business School)

Career opportunities

Graduates of the course work in a variety of industries, including consumer goods and food; financial services; technology; advertising and market research; or pharmaceuticals.



92% of our graduates from this programme were employed after 6 months across a range of industry sectors. Source: Latest Graduate Outcomes Survey, published in September 2024.



Potential careers for our graduates include:



Marketing Management

Brand Management

Market Research

Digital Marketing

Account Management

Consultancy

Communications