Marketing Management

Course Overview

The MSc in Marketing Management is designed to open the doors to a world of exciting marketing opportunities across various industries and sectors. The programme content is meticulously crafted to prepare you for a multitude of marketing positions in the business world. Whether you're a marketing enthusiast or come from a non-business background, this programme is your gateway to building a successful marketing career.



Our mission is to guide you to become a well-rounded marketing professional, equipped with the skills and knowledge needed to thrive in today's competitive landscape. Through our programme, you will:



- Gain Comprehensive Knowledge: Dive deep into a wide range of marketing subjects, reaching an advanced level of understanding. Our curriculum ensures you have a solid grasp of marketing fundamentals, as well as the latest trends and strategies, setting you apart in the job market.



- Develop Analytical and Presentation Skills: Marketing is not just about knowing; it's also about effectively communicating your insights. You will sharpen your analytical skills and enhance your ability to articulate your ideas, both in writing and orally, a crucial skill in the world of marketing.



- Master Research Methodologies: In an age where data-driven decision-making is key, we'll equip you with research methodologies, enabling you to navigate complex information, make informed choices, and contribute to the development of effective marketing strategies.



- Emphasise Strategic Decision Making: You'll learn how to make critical marketing decisions that can shape the future of businesses.



- Stay Current with Industry Best Practices: We ensure you are exposed to the latest ideas, techniques, and marketing frameworks by analysing industry best practices. This hands-on approach keeps you at the forefront of the marketing field.



A distinctive feature of our programme is its practical orientation. You will undertake consultancy projects, allowing you to work directly with real companies and which provide realistic industry settings and experiences. You'll also have frequent opportunities to learn from distinguished industry speakers, gaining invaluable insights from those who work in Marketing.



Earning the MSc in Marketing Management will not only provide you with a recognised qualification but will also enable you to embark on a successful marketing career in a wide variety of industries, sectors, and organisations. This programme is not limited to business graduates; it's also ideal for those with non-business backgrounds who aspire to develop a career in marketing.



Course Outline

The programme is offered on a full-time basis over one year or part-time over two years. Students who take this programme part-time, attend lectures with the full-time students on average two days per week.



Year 1: Mondays & Tuesdays

Year 2: Wednesdays & Thursdays



A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations. To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take obligatory subjects and, after semester 2 exams, attend a week long Summer School and complete an Applied Marketing Project. For the part-time programme these modules are taught over two academic years with assessments at the end of each semester. Students attend lectures on average two days a week.



Summer School and Applied Marketing Project:

Summer School - This is an intensive one-week course designed to be your passport to the world of cutting-edge marketing practices. In this dynamic programme, we are committed to equipping you with the latest skills and knowledge in topical areas of marketing, setting you on a path to success in this ever-evolving field.



The Applied Marketing Project is a team-based consultancy undertaking. Students will take on the role of consultants and work directly with an assigned real live company to address a specific marketing problem and develop a research-based solution.

Year 1 (90 Credits)

Required MK5148: Applied Marketing Project

Required MK5146: Consumption & Society

Required MK5139: Social Media Marketing Theory

Required MK5138: Strategic Marketing

Required MK5133: Marketing Performance & Productivity

Required MK563: Research Methods

Required MK5117: Services Marketing

Required MK5140: Cases in Marketing Management & Strategy

Required MK5136: Digital Sales Management

Required MK5116: Negotiations

Required MK566: Strategic Brand Management

Required MK5104: Marketing Analytics

Required MK5118: Social Marketing & Sustainability

Optional SBE5115: Global Studies

Optional SBE5116: Global Studies

Normally a H2.1 degree (NFQ Level 8 or equivalent). However, candidates with a significantly high H2.2 honours degree and who have achieved a 2.1 average within a relevant Marketing specialism in a business degree, will also be considered. The programme is open to graduates of all disciplines. Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies. IELTS score of 6.5 or equivalent, if applicable.

How to apply

We encourage all applicants to apply as early as possible.



Review/Closing Dates (for Taught Programmes)

For most programmes, University of Galway does not set specific closing dates for receipt of applications. Applications will be accepted on a rolling basis and course quotas will be reviewed continuously throughout the application cycle with the exception of applications for some programmes which are reviewed after the specified closing date. Candidates who do not have their final degree marks available may be made a conditional (provisional) offer.



Online Application

Applications to most postgraduate programmes at University of Galway are made online via www.universityofgalway.ie/apply (see "Application Weblink").

1 year, full-time; 2 years part-time.

Next start date: September 2024.



Review/Closing Dates (for Taught Programmes)

For most programmes, University of Galway does not set specific closing dates for receipt of applications. Applications will be accepted on a rolling basis and course quotas will be reviewed continuously throughout the application cycle with the exception of applications for some programmes which are reviewed after the specifed closing date*. Candidates who do not have their final degree marks available may be made a conditional (provisional) offer.

Career Opportunities

Graduates have embarked on successful marketing careers in a wide variety of industries, sectors, and organisations such as Johnson & Johnson, Accenture, Genesys, Electric Ireland, The Irish Times, Allied Irish Bank, Ernst & Young, Big Spaceship, to name but a few.