Marketing Management

Course Overview

The MSc in Marketing Management is designed to open the doors to a world of exciting marketing opportunities across various industries and sectors. The programme content is meticulously crafted to prepare you for a multitude of marketing positions in the business world. Whether you're a marketing enthusiast or come from a non-business background, this programme is your gateway to building a successful marketing career.



Our mission is to guide you to become a well-rounded marketing professional, equipped with the skills and knowledge needed to thrive in today's competitive landscape.



Through our programme, you will:

• Gain Comprehensive Knowledge: Dive deep into a wide range of marketing subjects, reaching an advanced level of understanding. Our curriculum ensures you have a solid grasp of marketing fundamentals, as well as the latest trends and strategies, setting you apart in the job market.

• Develop Analytical and Presentation Skills: Marketing is not just about knowing; it's also about effectively communicating your insights. You will sharpen your analytical skills and enhance your ability to articulate your ideas, both in writing and orally, a crucial skill in the world of marketing.

• Master Research Methodologies: In an age where data-driven decision-making is key, we'll equip you with research methodologies, enabling you to navigate complex information, make informed choices, and contribute to the development of effective marketing strategies.

• Emphasise Strategic Decision Making: You'll learn how to make critical marketing decisions that can shape the future of businesses.

• Stay Current with Industry Best Practices: We ensure you are exposed to the latest ideas, techniques, and marketing frameworks by analysing industry best practices. This hands-on approach keeps you at the forefront of the marketing field.



A distinctive feature of our programme is its practical orientation. You will undertake consultancy projects, allowing you to work directly with real companies and which provide realistic industry settings and experiences. You'll also have frequent opportunities to learn from distinguished industry speakers, gaining invaluable insights from those who work in Marketing.



Earning the MSc in Marketing Management will not only provide you with a recognised qualification but will also enable you to embark on a successful marketing career in a wide variety of industries, sectors, and organisations. This programme is not limited to business graduates; it's also ideal for those with non-business backgrounds who aspire to develop a career in marketing.



Course Outline

The programme is offered on a full-time basis over one year or part-time over two years. Students who take this programme part-time, attend lectures with the full-time students on average two days per week.



Year 1: Mondays & Tuesdays

Year 2: Wednesdays & Thursdays



To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take obligatory subjects and, after semester 2 exams, attend a week long Summer School and complete an Applied Marketing Project. For the part-time programme these modules are taught over two academic years with assessments at the end of each semester. Students attend lectures on average two days a week.



The Applied Marketing Project is a team-based consultancy undertaking. Students will take on the role of consultants and work directly with an assigned real live company to address a specific marketing problem and develop a research-based solution.

Year 1

Required Modules

MK5148: Applied Marketing Project

MK5146: Consumption & Society

MK5139: Social Media Marketing Theory

MK5138: Strategic Marketing

MK5133: Marketing Performance & Productivity

MK563: Research Methods

MK5117: Services Marketing

MK5158: Partnership Marketing

MK5140: Cases in Marketing Management & Strategy

MK5136: Digital Sales Management

MK5116: Negotiations

MK566: Strategic Brand Management

MK5104: Marketing Analytics



Optional Modules

EX010: Previous Yr Exemption

EX005: Previous Yr Exemption

EX015: Previous Yr Exemption

EX020: Previous Yr Exemption

EX030: Previous Yr Exemption



Please see Course Web Page above for module details.

• Normally a second-class honours degree (NFQ Level 8 or equivalent) in any discipline.



Or

• A primary degree with a minimum of three years relevant work experience will also be considered.



• IELTS score of 6.5 or equivalent, if applicable.

Applications must be completed online at: https://nuigalway.elluciancrmrecruit.com/Apply/Account/Login.



An application requires a registration fee of €35. You will be asked to upload proof of identification, academic transcripts, a personal statement, an academic reference and documentation to fulfil the English requirement (where English is not your first language).

1 year, full-time

2 years part-time

Next start date: September 2025

Career Opportunities

Graduates have embarked on successful marketing careers in a wide variety of industries, sectors, and organisations such as Johnson & Johnson, Accenture, Genesys, Electric Ireland, The Irish Times, Allied Irish Bank, Ernst & Young, Big Spaceship, to name but a few.