Public Relations with New Media - Cork

This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the practice of public relations and professional communications.



By developing student’s research, planning, managerial and multimedia skills the course aims to produce graduates who can display leadership and show the capacity for innovation within the dynamic and fast evolving professional communications industry. Course content focuses strongly on PR tools and techniques, particularly within the growing new media environment, and on the increasing globalisation and convergence of the media industries.



Through liaison with PR professionals and by working on ‘live’ industry projects, the course aims to equip graduates with the knowledge, skills and competencies required to effectively function as a public relations professional in an era of high- speed and interactive digital communications.



Course Delivery

This is a full-time programme which can be studied part-time. Part-time students take modules on a phased basis and achieve the programme qualification over a number of academic years. The elective modules afford the learner the opportunity to broaden his/her skills set in other disciplines or to deepen his/her skills set in the wider professional communications environment. The elective modules offered in any given year are delivered subject to demand and resource availability.

Modules

The elective modules afford the learner the opportunity to broaden his/her skills set in other disciplines or to deepen his/her skills set in the wider professional communications environment. The elective modules offered in any given year are delivered subject to demand and resource availability.



Stage 1/Semester 1

PR Theory & Application

Ethics & Social Responsibility

Multimedia Production Media Writing

Research Methods and Practice



Elective

Brand Management

Direct Marketing Environment

Strategy Analysis



Stage 1/Semester 2

PR and New Media

New Media Production

Cybercultures

Business Communication & Online Writing

Public Relations Campaigns



Elective

Media Law, Ethics & Professional

Practice Event & Project Management

The Business Environment

Enterprise and Innovation



Stage 1/Semester 3

Public Relations MA Project

Mentorship Programme



Students will participate in the Public Relations Mentorship Programme which aims to prepare students for a career in the communications industry through a series of presentations and one-to-one contact with industry professionals. Students will prepare a career development plan, liaise with the MTU Careers Service, participate in professional networking, both on and offline, and develop important career oriented skillsets aimed at enhancing employability and career prospects.

Application Deadline

Irish/EU: 16th June 2025. Non-EU: 31st May 2025.

1 year full-time.

Course Start Date: 15th September 2025 (tbc)