Strategy Development & Innovation

Programme Overview

Central to the long-term success of any organisation, strategy defines direction and creates scope to gain competitive advantage. It is what elevates truly extraordinary leaders above merely ordinary ones by enabling them to develop and implement effective business strategies while maintaining motivation, innovation and vision in their people.



Knowledge gained, skills learned and links established on the programme will enhance career potential and directly benefit the organisations that participants work with. The programme provides participants with the insight and understanding needed to lead organisations in a complex global business environment.



The focus on Strategy, Development and Innovation provides the knowledge and skills required to reach the highest level, whether in a commercial or public sector context. It offers business managers and directors with a versatile, strategic toolkit to bring coherence and direction to the actions and decisions of the organisation.

Module 1: Strategic Leadership



Module 2: Strategy in a Turbulent Environment: The New Normal



Module 3: Market Position and Competitive Advantage



Module 4: Business Model Innovation



Module 5: Leading Innovation and Change



Module 6: Top Management Teams and Strategic Decision Making



Please note - 100% attendance is required at all modules. Should you miss a module due to unexpected circumstances, there is no longer an option to take that module with another intake of the programme.

Timing: Typically, 9.00am to 5.00pm

Participants should have at least 5 years management experience and hold a primary degree or equivalent professional qualification. Consideration will also be given to applicants who do not hold a primary degree but whose depth of industry/organisational experience, deems them suitable participants.

9 Months

Delivery: On Campus

B600 Strategy, Development & Innovation Part-Time

Commencing January 2025

Smurfit Executive Development 2



B599 Next Intake: Thursday 20th March 2025 1.30PM

This standalone diploma also forms part of the optional MSc in Business (Leadership & Management Practice) Pathway. The pathway framework is comprised of ten diploma programmes. If participants successfully complete any three of these ten diplomas within a recommended 5-year timeframe, they are awarded with the MSc in Business (Leadership & Management Practice).